The Story
Period products on the market are overpriced, made from unsustainable materials that are harmful to both the body and the earth. Which is why I came up with Full Cycle; a non-profit organization that produced period products using alternative materials that are kinder to the individuals that use them and take less time to break down, cutting back on the biohazardous waste competitor products leave behind. With every product purchased, one is then donated to someone who would otherwise not be able to afford these "luxury" products. Our trailers travel all over to homeless shelters and high areas of homelessness, to sport or concert events. These trailers provide a place of privacy to use our products, access to a hot shower, and the ability to clean any soiled garments.
Ideation
I needed more than just a package design, logo, or social media presence, I needed to create a vibe for the brand to live by. I wanted to stand out from other hyper-femininized packaging in competitor products. I needed this new aesthetic to be universal enough to span the whole brand identity. The aesthetic was derived from the moon phases, the cycle of the moon reflecting the menstrual cycle as well as the full cycle of our products. The colors are derived from the cool calming tones of the beautiful night sky, and the elements are amorphous, made to reflect both clouds and the vast variations of both the individuals and their flow
I wanted each individual piece to be engaging enough if experienced on its own, but everything made had to fit into the same aesthetic. The package design is reflected in the trailer wraps and the project brand guide book covers. The more conceptual touchpoints, such as the web and social media, are not identical to the packaging, but certainly a cohesive addition to the aesthetic
Final Delivery
A book felt the best way to get such a large idea into a singular touchpoint. There were so many different elements that went into this; pattern design, package design, logo design, web and social media presences; I needed to make sure that there would be a way for anyone to interact with the entire company and brand identity in one easy-to-digest way.